POP Video
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POP Video
Pop Video is a platform that connects video to physical space. It lets people take something they've recorded and make it part of the real world - by attaching it to an object, a place, or a moment.
Each Pop Video product includes a unique scannable code. You scan the code, attach your video, and then place it wherever it belongs. That might be a sign taped to a car window, a sticker inside a notebook, or a card tucked into a gift. Once it's there, anyone with a smartphone can scan and watch. No account needed, no app to install.
Pop Video also includes tools to help you manage your video, if you choose. Some products give you the ability to update your video later, turn on notifications when it's watched, or control how and when it's visible. Others are meant to be permanent, one-time messages or memories you leave in place.
This article explains the two main ways Pop Video products behave. Some are built to preserve a moment. Others are built for activity, updates, and reuse. We call these Capture and Active products. You'll see what each one allows you to do, and how they fit into the broader experience of attaching video to the physical world.
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With Pop Video products, you don’t just make a video. |
Capture vs Active
Pop Video products don’t all behave the same way. Some are designed to stay fixed after a video is attached. Others are built to be updated, managed, or reused. To help describe these different behaviors, we use two terms: Capture and Active.
Capture products are meant to hold a single moment. You scan the code, attach your video, and that’s it. The video stays just as it is. This is ideal for one-time messages, small memories, or instructions that don’t change. Stickers, one-time video recordings, and personal notes often fall into this category. You attach it once and leave it in place.
Active products are designed for continued use. You might update the video later, turn on notifications, or manage how it’s accessed over time. You can use the Pop Video app to manage these products, update their videos, and see when they’ve been viewed. Signs, reusable cards, and tools for rentals or listings often behave this way.
Every Pop Video product begins the same way: with a scannable qr code. You scan it using your phone. From there, you can either record a video on the spot or choose one from your camera roll. Once added, the video becomes linked to that code.
Anyone who scans the code later will see the video you attached. They don’t need an account. They don’t need an app. They just scan and watch.
If you sign in while attaching your video, the code becomes connected to your account. This lets you return to it later and use additional tools that some products support,like editing the video, turning on watch notifications, or managing how the video is accessed.
Some people use these tools often. Others never touch them again. It depends on what you're trying to share and whether it might change. But either way, it starts the same: scan, attach, place, and share.
When you scan and attach a video without signing in, the code is still fully functional. The video will play for anyone who scans it. But the code remains unclaimed. That means it isn’t connected to an account, and no one will be able to update or manage it later.
If you do sign in while attaching a video, the code becomes claimed to your account. From that point on, you’ll have access to additional features for that code, depending on the product, like editing the video, viewing watch activity, or setting restrictions.
Once a code is claimed, anyone else who scans it sees the video as a public viewer. They can watch it, but they won’t see your management tools or editing options. The code owner always has a different view from everyone else.
Claiming a code happens at the moment a video is published or attached. With stickers and signs, this moment is called 'attaching.' With cards and other managed products, it's called 'publishing.' If you're signed in when you complete that step, the code becomes claimed to your account. There is no separate claiming process. You simply complete the action while signed in.
Scanning is what connects someone to the video. It’s the moment a message becomes visible, whether you’re the one who created it or someone seeing it for the first time.
If the code has no video yet and is still unclaimed, scanning may open the option to attach or publish a video. Once that video is added, it becomes connected to the code.
If a video is already attached, scanning works differently depending on who you are.
If a public viewer scans the code, they are taken directly to the video. The screen shows the video as it was recorded, along with any message or details the owner included. There are no controls for editing or managing the video - just the option to play it.
If you’re the person who claimed the code and you’re signed in, you may see additional tools. These can include the ability to update the video, view watch activity, or adjust settings like PINs and viewing rules. These tools are only available to the person who claimed the code.
If you scan someone else’s code while signed in, Pop Video always opens the public view. This keeps the experience simple and clear: scanning lets anyone watch, but only the code owner can manage or change what is there.
Every Pop Video code has two kinds of viewers: the person who claimed it, and everyone else.
The person who claims a code is called the owner. This happens when you attach or publish a video while signed in. From that point on, the code is connected to your account, and only you will be able to manage it.
As the owner, you may see additional options when you scan the code. These tools vary by product but often include things like replacing the video, turning on view notifications, or adjusting access settings. These features are only shown when you're signed in and scanning a code you've claimed.
Anyone else who scans the code is considered a public viewer. They see the video and experience the screen according to how it was set up by the owner. That might include a message, access rules, PIN prompts, or other customizations. Public viewers never see management tools and cannot make changes to the video.
When a public viewer scans a code from within the app, it opens in a browser instead of the app itself. This keeps the viewing experience simple and keeps ownership secure. The viewer gets the public view and nothing more.
When someone scans a Pop Video code and does not own it, they are shown the public view. The public view is what the code presents to others - and it’s shaped by both the product and the settings the code owner has chosen.
In many cases, the public view simply shows the video. But some products allow for more control. The code owner may set up access conditions like requiring a PIN, limiting visibility to certain times or dates, or allowing the video to be seen only once.
If one of these features is active, the viewer will be prompted accordingly. They might see a message asking for a PIN, or a notice saying the video is not currently available. These controls are built into the product and defined by the person who set up the code.
For example, a one-time use sticker will allow only the first scan to show the video. After that, the code becomes inactive for public viewers. A rental property card, on the other hand, might use time or location rules to show a video only during check-in hours or when scanned onsite.
Only the code owner can apply or change these features, and only on products that support them. What the public sees always depends on the product's capabilities and the choices made by the person who claimed the code.
Once you’ve attached a video to a code while signed in, that code becomes connected to your account. From then on, you can return to the code to make changes or updates, depending on the product.
Active products are built for flexibility. You can return later to replace the video using the app, adjust how it's accessed, or turn notifications on or off. You might update a message, respond to questions, or simply keep track of views as they happen.
Capture products are different. These are designed to stay fixed once a video is added. You attach it once, and that’s the message that remains. There are no updates, and no management tools to return to. It’s meant to preserve a moment, not to change over time.
Whether you use the tools often or not at all, they’re available whenever the product supports them and the code is connected to your account.
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